Privacy Policy

We, Mavera, comply with the regulations of the UK Federal Data Protection Act [and take protection of your personal data seriously, particularly in your own interest). Thus personal data is only captured to the extent required for technical reasons, e.g. for processing of an order. Data captured is not used outside our company, sold or passed on to a third party – unless this is indispensable for implementation of the contract – in any circumstances.

You can revoke your consent to storage of your data, your e-mail address and their use for sending the Newsletter at any time without stating reasons.

Personal data
Personal data will only be captured if you provide us with such data voluntarily in connection with your order. Unless you give us your separate consent, we will only use the data your have provided in order to execute and process your order and to contact you. Once your order has been executed in full and the purchase price paid in full, your data will, unless you have given your explicit consent to its further use, be blocked for any such further use and deleted after expiry of the storage periods required by the provisions and commercial laws.

Your data will be passed on to the forwarding company engaged to deliver the goods ordered to the extent that this is necessary for delivery of the goods. We will pass your payment data on to the bank instructed to handle the payment transaction.

Your matters that are legitimately in need of protection will be taken into consideration pursuant to the statutory provisions of law.

Use of cookies and log files
Our Website pages use cookies in various places. Their purpose is to make our internet presence more user friendly, more effective and secure. Cookies are small text files that are sent to your computer and stored by your browser. Most of the cookies we use are what are known as "session cookies". They are deleted automatically when your session ends.

Our company also automatically captures and stores on our server what are known as log files; these are transmitted to us by your browser and provide information on the following:
• Browser type/ version,
• Operating system used,
• Referrer URL (the previous site visited),
• Host name of the accessing computer (IP address),
• Time of server request.

Reach measurement and analysis of user activity
We use services on our website to measure reach and analyze user activity so that we can better personalize our online advertising based on interests and locations. For this, we use the processes Google Tag Manager, Google Analytics, Google Conversion Tracking, Facebook Conversion Tracking (visitor pixels) and Facebook Custom Audience.

Use of Google Analytics
Our website uses Google Analytics, a web analytics service provided by Google Inc. 1600 Amphitheater Parkway Mountain View, CA 94043, USA. This service also uses cookies, which enable an analysis of the use of the website. The information generated by the cookies (including your IP address) is transmitted to a Google server in the USA and stored there. Google uses this information to evaluate your use of the website, to compile reports on the website activity for the website operators, and to provide other services connected with the use of the website and the Internet. You can prevent the installation of the cookies by setting your browser software accordingly; however, we would point out that in this case you may not be able to fully utilize all the functions of this website. By using this website, you agree to the processing of the data collected by you in the manner described above and for the aforementioned purpose.

Use of Google Adwords Conversion Tacking
As an AdWords customer, we use Google Adwords Conversion Tracking, an analysis service by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

This involves Google Adwords setting a cookie on your computer (a “conversion cookie”) if you accessed our website via a Google ad. These cookies are only valid for a limited time and are not used to identify you personally. If you visit certain pages of ours and the cookie has not yet expired, we and Google can see that someone has clicked on the ad and been sent to our site. Each AdWords customer has a different cookie. This means that cookies cannot be traced back via the Internet pages of AdWords customers. The information obtained using conversion cookies is used to produce conversion statistics for AdWords customers who have signed up for conversion tracking. AdWords customers find out the total number of users who have clicked on their ad and been sent to a site with a conversion tracking tag. However, they do not obtain any information, which could enable them to identify users personally. If you do not wish to be part of the tracking process you can refuse the setting of the necessary cookie, for instance by configuring your browser to deactivate the placing of all cookies automatically. You can also deactivate cookies for conversion tracking by configuring your browser to block cookies from the domain ”“. You can find more information together with Google’s data privacy policy here:

You have the right to be provided with information free of charge on personal data stored, its origin and recipient, the legal grounds for its storage, blocking or deletion of data and the revocation of permission given and the purpose for which the data is processed. Information on the data stored is available at 

Please note: The content of this privacy policy will have to be amended from time to time. Thus we recommend that you read the information again when you next visit our site to ensure that your own information is always up to date.

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